The Velveteen Rabbit

The Velveteen Rabbit
Adapted by Michelle Hoppe-Long | From the story by Margery Williams

Streaming on Broadway On Demand
For ages 4 and up

A child's love of his favorite toy literally brings this story to life.
A little boy awakens Christmas morning to discover a Velveteen Rabbit among his gifts. Adored at first, then cast to the toy box, the Rabbit is snubbed by the other toys for being old-fashioned. Over time, a friendship blossoms. The Velveteen Rabbit learns what it means to be truly loved by the Boy - and the smiles and tears that come from being "real". Adapted from the classic book, this poignant story has charmed generations of families and continues to be cherished by audiences today.
Themes: Becoming one's self, unconditional love, friendship
Buy Now Buy as Gift Resource Guide View Playbill
Watch a Preview

  How do I get started?
  1. Purchase On Demand Access via our streaming partner, Broadway On Demand, using the "Buy Now" button above. All streams are $21.95.
  2. Stream on your Smart TV, computer, streaming device or mobile device on demand. For information on streaming on specific devices (Roku, Apple TV, Chromecast, etc.) see bottom of page.
  3. Start, Stop, and Rewatch as many times as you want for 72 hours.
  4.   Closed-captioning is available for all streams.
You’ll need to create an account on Broadway On Demand. Don’t panic! It only takes a minute to set up, and it’s free. For tips on how to have the best viewing experience, click here. See bottom of this page for more support information.
  Share the magic with your family and friends!
During our 2020-21 virtual season you can purchase any of our streaming productions as a gift using the "Buy as Gift" button above. Once your purchase is complete you'll be given an access code to share with your recipient. They can activate the code anytime within the show's streaming schedule, and once activated can view the show for 72 hours.
  Broadway On Demand Support
  • If you have Roku, you can add the BOD channel to your system. Click this link to navigate to the instructions. When ready, you will enter this channel code: C6D5MCH to add the BOD channel.
  • You can download the BOD app from the App Store on your Apple TV. Click this link to navigate directly to the App Store.
  • If your Smart TV has the Chromecast feature, you can cast content from the mobile app to your TV.
  • BOD does not have a Samsung TV app for BOD, but if your TV has SmartCast you can cast your content from a mobile app to your TV.
Here are a few more viewing tips from the Broadway on Demand website:

How do I reach BOD customer service?
You can contact us by emailing You can also call (332) 255-4180 Monday through Friday from 9:00 AM to 5:00 PM Eastern Standard Time (US holidays excepted).

I have streaming issues. What can I do?
BOD is best suited to be viewed using a Google Chrome browser.

If you continue to have trouble, we suggest clearing your browser cache and cookies and restarting the website. Troubleshooting for Roku and AppleTV, please try to refresh your app.

Also, please make sure you have a strong Wi-Fi/Internet connection: A download speed of at least 25.0Mbp per stream is recommended to receive Ultra HD (1080p or higher) and HDR content.